C:ASE STUDY
HUD GAMING
LOUNGE
HUD Gaming Lounge was a gaming and entertainment venue located in Portland, Maine. The lounge offers a variety of gaming options for players of all levels, including console gaming, PC gaming, and virtual reality experiences. Customers can choose from a wide selection of games, including popular titles like Fortnite, Call of Duty, and League of Legends all within a club-like atmosphere
CLIENT SUMMARY
Complete branding package.
Flier assets including digital marketing assets.
Event management and streaming package.
DELIVERABLES:
PROJECT 01
REBRANDING PACKAGE
+ MOVING CAMPAIGN & RETAIL SPACE DESIGN
This project was a complete rebranding in preparation of HUD’s move relocation to downtown Portland, Maine. The primary goal was to create an icon that symbolizes the four aspects of modern gaming. The client felt this logo was truest to HUD’s (Heads Up Display) character.
TOOLS USED: ADOBE ILLUSTRATOR + AFFINITY DESIGNER + ADOBE PHOTOSHOP
PROJECT 02
GENERAL DESIGNS + EVENT FLIERS
+ DIGITAL MARKETING PACKAGE
These fliers were all meant to be unique amongst many ways. In doing this, we felt it would create a better sense of awareness with our customers showing we truly enjoy gaming like them. Each flier was meant to bring out a new crowd of gamers within Maine, depending on the game and event it catered to.
TOOLS USED: ADOBE ILLUSTRATOR + AFFINITY DESIGNER + ADOBE PHOTOSHOP
PROJECT 03
PROVING GROUND
TOURNAMENT SERIES
+ INCLUDES STREAMING ASSETS AND EVENT COORDINATION
The Proving Ground tournament series was HUD’s first endeavor into the local competitive scene. HUD aimed to provide live commentary and live streaming online throughout all matches of the series. The goal was to design something flashy, confident, and modular to allow easy use and updating on live streams.
TOOLS USED: ADOBE ILLUSTRATOR + AFFINITY DESIGNER + ADOBE PHOTOSHOP