C:ASE STUDY

UNITY

LASERS

Envisioned over half a decade ago and formally established in 2020, UNITY is a joint venture and partnership between KVANT and Pangolin, created to help bring a new range of retail-based laser projection systems to the global marketplace.

UNITY products deploy unique laser technologies developed by KVANT and Pangolin that allow us to reduce the costs of building and producing laser projectors while still providing dependable, reliable, and quality products.

CLIENT SUMMARY

  • Complete branding package.

  • Website design + Digital marketing assets.

  • Video edit for 30-second ad campaign.

DELIVERABLES:

PROJECT 01

PRODUCT RELEASE

CAMPAIGN

+ BRANDING PACKAGE, WEBSITE & VIDEO ASSETS

With the brand launch on the horizon, I worked together with Creative Director and Laser Programmer, Lyra Letourneau to develop a release that would be aimed towards a younger, more abstract audience. The key with Unity was to create a brand of laser that stood out and most importantly; felt cool.

TOOLS USED: ADOBE ILLUSTRATOR + AFFINITY DESIGNER + ADOBE PHOTOSHOP

PROJECT 02

30-SECOND STYLIZED

VIDEO EDIT

+ DIGITAL MARKETING PACKAGE

The main goal with this project was to create a 30 second video ad of the new line of laser products only using quick-captured and last minute footage taken from a phone. The aesthetic was aimed towards a more abstract and quick modern look towards a younger demographic.

TOOLS USED: ADOBE ILLUSTRATOR + AFFINITY DESIGNER + ADOBE PHOTOSHOP + CINEMA 4D + OCTANE RENDER + DAZ 3D + ADOBE AFTER EFFECTS